Giving Life to Toys and Bingo Mascots
The benefits of injecting personalities to characters
One of the things that made the original Transformers and second-generation G.I. Joe action figures in the ‘80s so great was how each toy was given a backstory courtesy of Marvel Comics writers. These were tied together in story arcs showcased in comic books as well as the wildly popular television series.
This marketing strategy worked because people loved the fact that these characters were given individual personalities and drives instead of being just generic hunks of plastic. It’s a character design tactic that was utilized by the online bingo industry to give that extra push and get themselves out of the status stigma that is “the geriatrics’ game.”
Mascots were carefully outlined and designed to attract as wide a demographic as possible, and were of course given characteristics and qualities to make them identifiable. UK gaming site bwin.party’s foxybingo brand utilised a mascot, named Foxy, who apart from being dressed up to look like a dancefloor star, was also given further appeal by way of his party-loving personality. This is evident by his thoughts and comments on foxybingo’s video adverts where he always manages to incite the crowd into a disco frenzy wherever he goes. Just as well, hosting semi-regular events such as the Foxy Cruise and the VIP Super League Party in the real world adds further palpability to his manufactured existence.
This kind of mascot branding has paid dividends not just for the online bingo industry as a whole, giving it the market prominence it enjoys today. At last count, there are more than 100 million regular bingo players right now; quite the figure indeed. Evidently, incorporating interesting personalities into character design can definitely go a long way towards making them stick to the minds of the general populace.